Services

  • Content Strategy

    Whether you need your existing website copy optimised or require a full SEO content strategy, I can support with all of your content marketing requirements.

    For more information on the services I offer within content strategy, take a look below and find out how I can help increase your website performance through content marketing.

  • Copywriting

    From landing page and category content to blog articles and guides, I can help with your copywriting requirements. I am an experienced copywriter and have written for a number of brands, including Google, Nestlé, ReallyMoving.com and BirdsEye.

    Using my skills as a content strategist and copywriter, I know how to create data-driven content that is natural and targeted towards user intent, helping your brand rank higher on Google.

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Strategy Services Continued

Keyword Research

Keyword research is the foundation of every good content strategy and I can help you understand what your audience is searching for through extensive research. This research includes targeted keywords that are relevant to your brand, including transactional and non-transactional focuses. 

Competitor Analysis

Understanding how you are performing against your competitors is a crucial part of your overall content strategy. I can help you discover how you are competing within the SERPs, looking at a variety of SEO metrics and competitor content pages.

Content Audit

I can help you improve the existing copy on your website by identifying areas that need optimising and updating through a comprehensive content audit. From this, I can determine which pages are performing well and those that need improving by additional SEO content support.

Content Gap Analysis

A gap analysis identifies the areas where your brand can develop new content to meet the needs of users wherever they are in the customer journey. It analyses the gaps in your current content strategy where new content can be created for SEO, targeting keyword opportunities, rank improvements and increasing traffic to site.

Content Planning

If you need support in creating a bespoke content plan to support your strategy, I can help.
Using insights from your content strategy, I can put together a content plan that outlines the content you need to create in order to improve your performance within the SERPs. Whether you are looking for a quarterly calendar or one that spans 6 months, I can put together a tailored and strategic plan for you.

Consultancy

If you need a fresh pair of eyes on your existing content strategy then I can help. Sometimes all it takes is a new perspective and additional insight to help get your content strategy back up and running.