Hello, I’m Abi

I’m an SEO content strategist and copywriter with over 11 years of experience helping brands tell their stories and grow their presence online. I’ve worked with a wide range of clients across the UK and internationally - from finance and insurance to luxury goods and FMCG - crafting content strategies and copy that deliver real results.

My career spans both in-house roles and leading UK agencies, most recently as Content Director, where I led a talented team of strategists. In early 2023, I decided it was time to strike out on my own, bringing over a decade of SEO content expertise into my freelance work and taking the reins as my own boss.

Based in Buckinghamshire, when I’m not creating data-driven strategies or writing compelling copy, you’ll find me exploring the local woodland with my two little boys, or immersing myself in my latest crafty obsession - currently, it’s crochet.

Here are some of the brands I’ve worked with:

Brooke Day
Head of Content, PensionBee

“Abi not only knows her stuff when it comes to Content Marketing - she's great with campaign ideation and editorial! ”

Emil Bielski
Managing Director, Croud

“I highly recommended working with Abi, she is fantastic!”


CEO, Heads & Tails Jewellery

“Abi created a brilliant content plan, delivers spot on SEO content every week and writes very well. She is a complete pleasure to work with and I highly recommend her!”