Hello, I’m Abi

I am a content marketing strategist and copywriter with over 10 years’ experience in the digital marketing industry.

I have worked with a variety of brands across the UK and internationally, including companies within finance, insurance, luxury goods and FMCG sectors where I have created content strategies and supported with copywriting.

I have worked both in-house and in several leading agencies within the UK, most recently as Content Director leading a team of content strategists. At the beginning of 2023 I decided it was time to carve my own path as a freelance strategist & copywriter, taking my 10 years' experience in SEO content and becoming my own boss.

I am based in Buckinghamshire and when I'm not creating data-driven strategies or writing for my clients, you can often find me out and about with my toddler, taking long walks in the surrounding woodland or dabbling in the latest craft I've decided to learn (currently it's crochet).

Here are some of the brands i’ve worked with:

Brooke Day
Head of Content, PensionBee

“Abi not only knows her stuff when it comes to Content Marketing - she's great with campaign ideation and editorial! ”

Emil Bielski
Managing Director, Croud

“I highly recommended working with Abi, she is fantastic!”


CEO, Heads & Tails Jewellery

“Abi created a brilliant content plan, delivers spot on SEO content every week and writes very well. She is a complete pleasure to work with and I highly recommend her!”