While working on Post Office, I created a strategic and data-driven content plan to build out their content offering onsite. 20 articles were created over the course of 9 months, covering house buying and mortgage-related topics.
We saw results quickly, with Post Office visible for new ranking positions and existing rank position improvements within Google.
Currently ranking on second page for:
“what is a building survey” (150 sv) - Aug 2024
Currently ranking on first page for:
“japanese knotweed insurance” (100 sv) - Aug 2024
As of August 2024, Post Office no longer feature the full scope of mortgage-related content on their site.