Heads & Tails Jewellery
I began working with Heads & Tails Jewellery to grow their editorial content hub with new content.
I developed a 6 month content plan to determine the new articles that should be created every month. Using keyword research, audience insight and competitor analysis, I developed a calendar consisting of two articles per week, and began building out their onsite blog.
To date, 50 new articles have been created across the content hub, including styling, jewellery care, coinage and symbolism content.
Heads & Tails Jewellery are visible for over 100 new keywords and have triggered featured snippets for related key terms.
Examples Include:
Coin Symbolism: The Meaning Behind Coins - Pos 0. Featured Snippet
A Guide to The Rarest Coins in The World - Ranking on 2nd page
Beginners Guide to Coin Collecting - Pos. 9 Ranking on 1st page